Agency: Studio Boum
Project: Hermès Gelato!
Designer: Jabez Bartlett
We stepped into summer with Hermès, transforming Old Sessions House with an extensive sculptural set design to showcase their SS22 collection – Gelato!
The aim was to present the new collection in the trademark playful and eccentric Hermès way. As a result, we delivered unmatched summer vibes, encapsulated in a soft-serve ice cream wonderland.
madeWORKSHOP worked creatively to ensure we delivered a wrap around environment that reflected the hyper fun, slightly off beat feels required by Hermès. We applied a dégradéd softly blended colour scheme. This ran through both vinyl finishes, bespoke pieces of high-gloss furniture and fabric panelling to create that stylised summer glow.
We fabricated theatre flats and modules to showcase a piece of joyful performance art, dancing inside a giant magic mountain in the ballroom of the old London court house.