Adidas x Jamaica Football Federation
Client: Adidas
Project: Club Jamaica
Agency: Dent International
We transformed Jumbi Peckham into ‘Club Jamaica’. A first-of-its-kind event, to celebrate the new Jamaica home and away kit designed by Wales Bonner. The space would also champion the incredible cultural history and impact of Jamaica as a nation. It included panel talks, small sided games, table games, big sounds and delicious food.
We created a Jamaican style living room set up, nail bar, entire three-aside football pitch, and sound system stacks to display the new kit.
A key feature of the project was the bespoke modular three-aside fully functional football pitch which madeWORKSHOP fabricated out of welded mild steel.
Photos: Ashley Verse and via Versus