Birkenstock Bend

We fabricated this immersive experience for this Birkenstock pop-up in the centre of Soho, celebrating the new BEND trainer.
Mirrored surfaces spanned the ground floor space, lower floor and the window. The reflection-warping perspectives signified both the bend in the new sneaks and the idea of a refreshed approach.

We fabricated, built and positioned the free-standing installation piece. It consisted of asymmetrically-arranged, stacked mirrored boxes, creating a fractured, infinity room feel, informed by the work of Arnaud Lapierre and Yayoi Kusama. We also fabricated the Footbed bench,  bespoke bar and display plinths.