Fred Perry Exhibition
Client: Fred Perry
Project: A British Icon
Agency: Event Concept
Director: Helen Smith
Celebrating 70 years of the iconic Fred Perry polo shirt, the Design Museum hosted an exhibition featuring the legacy of Britain’s most enduring sportswear brand. We built the expansive expo installation that provided the deep-dive into the brand’s cultural impact from mods to skinheads, filmmakers to sports stars, showcasing original objects, design process and specially commissioned films.