Nike Footballverse

A real hands on job bringing to life this Nike football campaign; The Footballverse

The brief for this activation was to fabricate a giant Nike Flight Ball, which then needed to crush a real London Black Cab here at madeWORKSHOP.
It was a nod to a previous iconic Nike campaign from 2004 but with a UK twist.

The crushed taxi & supersized ball then made its way through central London on a pimped out Nike branded recovery truck to its temporary home, Nike Town London. Did we enjoy it a bit too much? Maybe….(yes)