Paddy Power Lucky Pants

That time we made The Worlds Biggest Pants for Paddy Power, to waft in the breeze behind the iconic Cheltenham Racecourse. The 100ft Y-fronts (complete with 5m tall clothes pegs and 50m washing line) were modelled on the Paddy Powers brand hero ‘Lucky Pants’. They had to be a proper pair of pants to qualify for the record, not just a banner.

Tragically the undies were stopped from being hung out to dry at the last min as the rightfully furious Cheltenham owners  managed to put a stop to it. Better lucky pants next time 🙂