Absolut Swap Shop
Client: Absolut
Agency: M&C Saatchi Sports and Entertainment
Project: Absolute Swap Shop
We transformed 133 Bethnal Green’s empty shopfront into the location for the Absolut Swap Shop, a brand activation to mark the launch of the new limited edition bottle, with celeb stylist clothes swaps, change-making-fashion chat and cocktails.
M&C tasked us with design, production, lighting and tech on this punchy, innovative project. One of the main aspects was fabricating the dressing zones and modular clothing rails for each of the curators, fair fashion campaigner Venetia La Manna Star stylist Harry Lambert and body positivity advocate Nyome Nicholas Williams.
