Lacoste PLAY BIG
Client: Lacoste
Photographer / Videographer: Willy Vanderperre
Creative: Ibby Njoya
Agency: BETC Paris
An artful 9m long x 3m high reimagining of the famed Lacoste crocodile emblem for this global campaign for the sports-fashion brand. Featuring ambassadors Novak Djokovic, Venus Williams, Wang Yi Bo, Jean So-Mi, Ann Hyo Seop and Pierre Niney.
