McLaren ICE Intercontinental Exchange
Client: McLaren
Project: ICE Intercontinental Exchange
Production Company: Framestore
Director: Anh Vu
Designer: James John Hamilton
Art Director: Jack Hawthorne Design
We got in the pit crew and built this dark and brooding set, the practicals and metalwork for the London leg of the Intercontinental Exchange spot. The promo, featuring McLaren CEO Zak Brown and their F1 car, was shot at Magazine London, framing the ICE McLaren F1 car, against a nighttime London backdrop.