Nike Air Max Day

Nike Air Max Day

Client: Nike / Studio Boum
Project: Nike Air Max Day
Director/ Designer & P/C: John James Hamilton

We were challenged to assemble this fantastic set for Nike, in celebration of Air Max Day with ‘Give Fresh Air’ in-app live game show.

The live game show was staged live in London and broadcast via the SNKRS app. The event required multiple sets to be built to create different rooms and games. The event was part of Nike’s global Give Fresh Air initiative, which aims to breathe fresh life into communities across the world – whether supporting local startups, restoring beauty in a local area or donating sneakers to charities.