Sports Direct Xmas
Client: Sports Direct
Director: Freddie Waters with Pulse Films
Production Design: Carly Reddin
A multiple and varied set build for Sports Direct’s Christmas spot, that parodies all the usual Xmas ad tropes, with a surreal twist. A slightly naff Christmas dinner transforms into an Ancient Greek-esque sequence with Eric Cantona and Mason Mount getting up close and personal with a gift from the Gods, a pair of Nike phantoms. And we were the ones to build it all!
