Swatch x TATE Art Journey
Client: Swatch x TATE
Project: The Swatch Art Journey
Agency: Jack Morton
Venue: 180 Strand
The Art Journey at 180 Strand was a celebration of the watch brand’s collaboration with TATE. The partnership produced seven watch designs featuring boundary pushing works of art, all brought to life in seven extraordinary gardens, within a captivating maze.
These rooms, with technical design and fabrication by us, allowed visitors to step inside reimagined versions of the paintings, from Matisse’s Snail to Turner’s Scarlet Sunset.
